We Built You an Advisory Board Full of People Who Don't Exist

Last issue we talked about The Most Important Job of the Next Decade. This week we’re showing something we built that is helping hundreds of people get instant, boardroom quality advice in an instant!

We made a boardroom. A virtual room with five opinionated advisors and a conversation that feels uncomfortably real. None of the advisors exist. But the feedback they give is better than most real meetings we’ve sat through.
Here’s the problem it solves.

The Feedback Gap

You’ve got an idea. A pitch. A strategy. A product concept. And you need someone to tell you what’s wrong with it before you walk into the room that matters.
Your options are limited. You could ask your team, but they’ve been working on it too and they’re too close. You could ask your boss, but that’s also the person you’re trying to impress. You could ask you ‘Mom’, but we know how that ends. You could ask a mentor, but finding 30 minutes in their diary takes longer than the idea stays relevant.
So most people do what most people always do. They go in unprepared and find out what’s wrong with their thinking the hard way. In the room. In front of the people who matter.
We thought there had to be a better way.

How Might We get honest feedback at 11pm on a Sunday?

What The Boardroom Actually Does

You describe what you need advice on - a pitch, a strategy, a product idea, a pricing decision. The Boardroom suggests five advisors from a roster of ten, each with a distinct perspective and personality.
Then you submit your idea and the advisors discuss it. Not one at a time, but actually with each other.
They disagree. They build on each other’s points. They challenge assumptions the others missed.

• An Investor who wants to know your unfair advantage.

• A CFO who picks apart your unit economics.

• A CMO who asks who the hero of your story is.

• A Customer who tells you they already have Slack and don’t see why they’d switch.

• A Skeptic who asks the question nobody in your real team would dare to: “Why hasn’t someone done this already?”

The result is a structured boardroom discussion - strengths, concerns, tough questions and suggested improvements. The kind of feedback that would take weeks to gather from real people, delivered in five minutes.

Why Multiple Perspectives Matter

Most AI feedback is one voice. You ask ChatGPT what it thinks. It tells you. Politely. Comprehensively. And completely lacking in the creative friction that makes real feedback useful.
Real decisions don’t happen in one head. They happen in the collision between different priorities. The CFO and the CMO don’t see the world the same way. The Investor and the Customer want different things. That tension is where the good thinking lives.
The Boardroom creates that tension deliberately. Five perspectives that don’t agree. Each one responding not just to your idea, but to what the others said about it.
We tested it during our AI Immersion workshop. Teams used The Boardroom to stress-test their pitches before a Dragon’s Den session. The AI advisors surfaced exactly the tough questions the real judges asked 30 minutes later. Teams who’d been through The Boardroom first were visibly more prepared.
One team got hit with “Why hasn’t someone done this already?” by both the AI Skeptic and a real Dragon. They had an answer ready the second time.

When to Use It

The Boardroom works best when you need honest feedback and you can’t get it through normal channels. We’ve been using it for:

• Before a pitch — stress-test your argument and prepare for tough questions

• Early-stage ideas — find the blind spots before you invest weeks of work

• Pricing decisions — hear from the CFO, the Customer and the Investor in the same conversation

• Strategy sense-checks — surface assumptions you didn’t know you were making

• Solo founders and small teams — get the board meeting you don’t have access to

It’s not a replacement for real human advisors. It’s what you use at 11pm when the real advisors are asleep and your pitch is tomorrow.

What We Learned Building It

Three things surprised us.
1. The advisors need to talk to each other, not just to you. Early versions gave five separate opinions. It was useful but flat. When we made the advisors respond to each other, the quality jumped, massively. Real boardrooms have cross-talk. AI ones should too.

“I hear what the Investor is saying, but as the Customer, I don’t care about your unfair advantage, I care about whether this saves me time on Tuesday”

2. People want to be challenged, not validated. We expected users to get defensive when the Skeptic pushed back hard. Instead, the tough feedback is consistently rated as the most useful. It turns out people don’t come to The Boardroom for reassurance. They come because they want someone to find the holes before the real audience does. By the way - Claude totally gets this - did you see their Superbowl ads? Worldclass!

3. Five minutes and less than 20p. The whole thing runs on Claude and costs less than 20p per session. A conversation that would take weeks to arrange with five real advisors, delivered in the time it takes to make a cup of tea.

Try It

The Boardroom is live and free to use. Bring a pitch, a strategy, a product idea - anything you’d want five smart people to argue about. See what comes back.
You might be surprised how much you learn from people who don’t exist.

Try The Boardroom →