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Our Blog

Our Blog

This is where we think out loud. About collaboration,
innovation, marketing and the tools and tech that
help teams do their best thinking together.

This is where we think out loud. About collaboration,
innovation, marketing and the tools and tech that
help teams do their best thinking together.

This is where we think out loud. About collaboration, innovation, marketing
and the tools and tech that help teams do their best thinking together.

Our Opinions

I spent thirty years turning problems into briefs and waiting for someone else to build them. That wait is over. The three layers worth knowing.

Posted By: Jonny Lang

AI made work faster. It did not make teams better. Peak productivity now looks like one person running a wall of prompts, and that model is flawed.

A brand identity board for a fictional burger brand called Create Stuff, showing a logo, colour palette and social posts

A year ago a decent first draft took hours. That job has changed completely, and the biggest misunderstanding about AI sits right here.

Open tool, type prompt, check answer, close tab. Agents break that loop. Six systems AI can keep running once you have shown it how.

Most of us still use AI as a glorified chatbot. Six categories of work you can hand it right now, in the week you are already having.

An open magazine on a wooden table, showing a black and white photograph of a breaking wave

You can talk a good AI game. Commissioning a project, assessing a vendor, redesigning a workflow around it: that needs building, not reading.

Posted By: Spencer Ayres

My working life now has two eras, before Claude Code and after. The gap is wide enough that the first one already feels like another century.

Five opinionated advisors in a virtual boardroom. None of them exist. The feedback is sharper than most real meetings we have sat in.

A hand holding a red pen over a blank spiral notebook

AI took the first draft, so the bottleneck moved to both ends. Deciding what is worth making and judging what comes back. That job is editing.

AI Robot Prompting

Posted By: Jonny Lang

Stop asking what AI can do for you. We tried the reverse in a live workshop, and the room got sharper the moment AI started asking the questions.

People working jointly

Posted By: Jonny Lang

The conversation is stuck on individual productivity. The harder question is what good teamwork looks like once humans and machines think together.

The McKinsey and Company logo printed on a crumpled navy circle

Posted By: Jonny Lang

Big words, big invoice, drawer. Your people have been saying the same thing for years. What they need is permission, not consultants.

Anna Kim - cyber hands holding a "brain burger"

Posted By: Jonny Lang

AI has filled organisations with output that looks like work and adds nothing. Researchers call it workslop. The remedy is older than the problem.

A meeting in a conference room using Miro

Posted By: Jonny Lang

Some tools shout. Miro gives your thinking somewhere to go, where the whole team can see it. Why that matters more than any feature list.

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